VISION

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To integrate digital fashion into the traditional fashion ecosystem by aligning incentives of brands, platforms, and users through strategic partnerships and global IRL+URL activations.

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MISSION

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To drive digital transformation in the world of fashion, helping brands connect their physical products and consumers with their digital ecosystems.

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OBJECTIVES

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Create resources, standards, and opportunities for brands and designers alike to integrate digital ecosystems with their physical collections.

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Create and facilitate open-source incentive mechanisms to drive users through cross-context game loops between social, game, and e-commerce touchpoints

Provide funding and brand opportunities, infrastructure, and a variety of IRL and URL platforms to showcase the best of digital and connected fashion.